- Free Keyword Research Guide
- Pay Per Click
- Search Engine Optimization
- Blogging
- Link Building
- Social Media Marketing
- Web Content
- Online PR
- Wordtracker books
- Videos
- Online Journalism
- Case Studies
Search engine optimization for profit
Search Engine Optimization (SEO) aims to maximize profitable traffic from search engines to websites. Wordtracker has commissioned and interviewed a cast of renowned professionals to give you insight into their work.
With the help of Wordtracker's keyword tool, you can also use the following links to learn how to optimize your site:
• How To Optimize A Page For Over 10,000 Keywords
• Wordtracker Masterclass: Keyword Research - how to deliver visits, response and profits to your website
• Keyword Research
• Find your website’s target markets
• The long tail of keyword research (and why single keywords are for losers)
• Adventures in (long tail keyword) Wonderland
• Why SEO For Profit Must Target Groups Of Keywords
• How to SEO at scale with keyword niches
• SEO Strategy
• The SEO Pro's Secret Path From Keyword Research To SEO Strategy
• Really really really easy SEO
• Content For SEO
• On-Page SEO
• Site Structure
• How To Optimize Your Website's Structure
• How to plan your site structure with keyword research
• Site Navigation
• How To Optimize Your Website's Navigation
• Link Building
• Monitoring
• SEO Never Stops
• Case Studies
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How to plan your site structure with keyword research by Mark Nunney, 17 September 2010
Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. In an extract from Wordtracker Masterclass: Keyword Research, Mark Nunney explains how.
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Wordtracker + Google + SEO = Win by Mark Nunney, 10 September 2010
Google keyword research data is impressive, powerful and now available on Wordtracker Keywords Tool. But make sure you verify its search estimates with alternative sources like Wordtracker’s own. Most importantly, use a keyword research process that ensures you find your site’s most profitable keywords. Mark Nunney explains how Wordtracker can help you.
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Find your website’s target markets by Mark Nunney, 9 July 2010
In an extract from his new book, Wordtracker Masterclass: Keyword Research – how to deliver visits, response and profits to your website, Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.
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Wordtracker Masterclass: Keyword Research - how to deliver visits, response and profits to your website by Mark Nunney, 1 July 2010
Let me introduce you to a practical keyword research process you can use to make your search engine optimization (SEO) and pay per click (PPC) advertising profitable.
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62 steps to the definitive link building campaign by Mark Nunney, 1 June 2010
Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their new book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign.
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111 takeaways and top tips from SMX Advanced London 2010 by Mal Darwen, 20 May 2010
SMX London 2010 was SMX Advanced so we thought we'd push ourselves too and offer you 111 takeaways and top tips from the conference. Wordtracker's top tweeter, Mal Darwen attended and was supported by Mark Nunney reporting the coverage.
Read: 111 takeaways and top tips from SMX Advanced London 2010
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How to optimize your images with Aaron Wall by Aaron Wall, 7 May 2010
In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall shows us how to get more visitors from image searches on search engines by using keywords to optimize your images. Aaron runs SEO Book site and helps his wife out with PPC Blog.
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Really really really easy SEO by Mark Nunney, 16 April 2010
Your quickest and easiest route to more traffic and response with search engine optimization is to build on your current success. The keywords that already bring response are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains the what, why and how of these mixed metaphors.
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How to SEO at scale with keyword niches by Mark Nunney, 9 April 2010
So single keywords are for losers. And a shift in perspective to 'keyword niches' allows you to work at the scale required to maximize profit. In this article, Mark Nunney pins down the definition of a keyword niche with a look at some real life examples that show how single keywords miss the big picture and keyword niches reveal it.
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Are you using microformats & rich snippets to increase clickthrough rates and traffic? by Richard Baxter, 19 March 2010
Microformats offer your site the chance to get more visits and response by increasing your clickthrough from search engine results pages (SERPs). Richard Baxter, Director of SEOgadget, a niche UK SEO consulting company, looks at what exactly microformats are and how you can use them to improve the way your website is displayed on SERPs.
Read: Are you using microformats to increase clickthrough rates and traffic?
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Adventures in (long tail keyword) Wonderland by Mark Nunney, 11 March 2010
How can a small site with few resources benefit from targeting long tail keywords? And won't such strategies and subsequent tactics get in the way of response?
These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords.
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The long tail of keyword research (and why single keywords are for losers) by Mark Nunney, 4 March 2010
In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.
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99 takeaways and top tips from SES London 2010 by Mark Nunney, 25 February 2010
The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.
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How to maximize profits by becoming an analysis ninja by Mark Nunney, 28 January 2010
Web analytics guru, Avinash Kaushik, can teach you how to use data analysis to change the way you make decisions about your website. Ahead of Kaushik's keynote speeches at the Search Engine Strategies (SES) conferences in London and New York, Mark Nunney looks at his vision for Web Analytics 2.0.
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SEO copy doesn't have to sound like "that" by Karon Thackston, 10 December 2009
Karon Thackston, web copywriting superstar, busts some myths about SEO copywriting then explains how to optimize your text for search engines and still keep it great to read.
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Are your Superman Pages trapped in a basement full of kryptonite? by Mark Nunney, 30 October 2009
Your Superman Pages are your most important for search engine optimization (SEO) - the ones you want to perform best on search engines. Get your site's navigation wrong and your Superman Pages will be trapped in a basement full of kryptonite. Here I show how to optimize your website's navigation for search engines and set Superman free.
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How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million by Rachelle Money, 27 August 2009
Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.
Read: How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million
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Remember last minute keywords for easy targets and higher returns by Aaron Wall, 27 August 2009
In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall who has a few SEO tools of his own, reminds us that keywords used by last minute shoppers should convert better, pay more and be easier to target than more popular keywords. Additional material from Mark Nunney shows you how to find those keywords with Wordtracker.
Read: Remember last minute keywords for easy targets and higher returns
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How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News... by Mark Nunney, 26 August 2009
With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.
Read: How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News...
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Gold rushes never last forever by Stephen Mahaney, 2 July 2009
As you know, Wordtracker doesn’t normally endorse another company’s products unless we feel it can truly benefit you. Our friends at Planet Ocean Communications are about to publish a new book and quite frankly they’ve outdone themselves. They’ve created the best, most incisive guide we’ve seen on how to optimize your site for local search:
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5-minute SEO with SEO Blogger for Firefox by Chris Garrett, 24 June 2009
Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.
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SEO made simple with SEO Blogger Firefox add-on by Rachelle Money, 24 June 2009
Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.
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What use is a show for SEO? by Mark Nunney, 1 May 2009
@marknunney and @mald from the @wordtracker team will be at SMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 18-19 May.
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Wordtracker 7-day video tutorials. Day 1: Search engine success starts with keywords 7 April 2009
Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the tutorial, click here to sign up for a year's unlimited access to the Keywords tool
Did you know we offer a risk-free guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
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Wordtracker 7-day video tutorials: Day 2 Assess your market with keyword research 6 April 2009
Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the tutorial, please click here to sign up for a year's unlimited access to the Keywords tool.
Did you know we offer a money-back guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
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Wordtracker 7-day video tutorials: Day 3 How to build an effective keyword strategy 5 April 2009
Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the episode, click below to:
Sign up for a year of unlimited access to the Keywords tool
Did you know we offer a risk-free guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
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Wordtracker 7-day video tutorials: Day 4 How to optimize your web content 4 April 2009
Welcome to the fourth video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Click here to find out more about pricing for the Keywords tool
Did you know we offer a 30 day money-back guarantee? At any time during your first month's subscription you can ask for your money back and we'll happily refund you.
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Wordtracker 7-day video tutorials: Day 5 Pay per click (PPC) for testing and profit 3 April 2009
Welcome to the fifth video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Click here to find out more about prices for the Keywords tool
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Wordtracker 7-day video tutorials: Day 6 How to use keywords in linking text 2 April 2009
Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.
Click here to get a year's unlimited access to the Keywords tool
Risk-free trial
If within 30 days you don't feel that you are receiving real value, we'll return every penny that you paid – no questions asked. That's how confident we are that the Keywords tool is the most powerful, effective, rank-boosting keyword research tool on the market today.
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Wordtracker 7-day video tutorials: Day 7 Expand into new markets and beat your competition 1 April 2009
Welcome to the seventh video in our series on getting the most out of Wordtracker's Keywords tool.
Once you've finished the series, you can get a year's unlimited access to the Keywords tool
A risk free offer
You have absolutely nothing to lose – just sign up and start your research!
If within 30 days you don't feel that you are receiving real value, we'll return every penny that you paid – no questions asked. That's how confident we are that the Keywords tool is the most powerful, effective, rank-boosting keyword research tool on the market today.
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Top 10 free SEO & keyword tools and reports from Wordtracker by Rachelle Money, 13 February 2009
With no mention of the CC it’s a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2009 SEO strategy. Here's our top ten for you to enjoy.
Read: Top 10 free SEO & keyword tools and reports from Wordtracker
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Lisa Ditlefsen - SEO chick by Rachelle Money, 13 February 2009
Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.
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The SEO pro's secret path by Mark Nunney, 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
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Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies by Rachelle Money, 6 November 2008
Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
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Why SEO for profit must target groups of keywords by Mark Nunney, 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
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2 SEO and link building gurus for the price of 1 15 September 2008
Both Wordtracker's own link-building guru Ken McGaffin and SEOBook writer Aaron Wall were recently interviewed on Business Technology Radio.
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Why online PR and SEO go hand in hand by Ken McGaffin, 6 August 2008
Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.
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SEO Expert series: Using an SEO agency and what to expect 22 July 2008
As our expert interview series begins to wind down, Rachelle Money spoke to Wordtracker's SEO expert Mark Nunney about what people should look out for when recruiting and working with an SEO agency who you want to work on your website.
Read: SEO Expert series: Using an SEO agency and what to expect
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Mark Nunney's 12 most common SEO mistakes: SEO expert series by Rachelle Money, 26 June 2008
Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.
Read: Mark Nunney's 12 most common SEO mistakes: SEO expert series
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SEO Expert series: Mark Nunney by Rachelle Money, 11 June 2008
Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.
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What is Google Page Rank and how do I measure it? by Mark Nunney, 15 August 2007
Google PageRank is a rough guide from Google to the popularity of your site's pages according to its inbound links. Although quick, it’s crude and often gives the wrong impression so use alongside other metrics. Here's how to find out your site's Google Page Ranks.
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Website structure optimized for search engines by Mark Nunney, 15 August 2007
A website with ambitions to support even a modest business will need to plan for hundreds, soon thousands of pages, and all that content has to be organized for users and search engines or it might be lost to them both.
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Tracking your site visitor statistics by Mark Nunney, 15 August 2007
Use site statistics analysis software to monitor your site’s visitors, referrers, sales and other ‘wanted actions’ like newsletter sign-ups etc.
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Using Alexa Rank to measure your site's performance by Mark Nunney, 15 August 2007
Alexa Rank ranks your site's popularity in visitor numbers as measured by those who have used Alexa’s toolbar. It's also great for spying on competitors' sites.
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How to monitor your SERPs rankings by Mark Nunney, 15 August 2007
To get visitors from search engines, your website's pages need to be listed and seen on page one of Search Engines' Results Pages (SERPs). That means you need to track your sites' SERPs for target keywords. Here’s how.
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How to find out how many pages on your site are indexed by Google by Mark Nunney, 15 August 2007
Every site owner needs to know that Google has indexed all their site's pages. Here's how to find out.
Read: How to find out how many pages on your site are indexed by Google
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How to count your site's inbound links by Mark Nunney, 15 August 2007
Inbound links are links from other sites to yours, and they are crucial in all but the least competitive of markets (and even in those you need some links). You therefore need to know how many inbound links your site has.
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How to build genuine SEO skills that will impact your online sales by John Alexander, 24 November 2006
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
Read: How to build genuine SEO skills that will impact your online sales
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Search Engine Optimization for Dummies by Peter Kent, 15 November 2006
This is a free chapter on keywords from the search engine optimization for dummies book.
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